Every mother deserves a safe beginning.

Compassionate pregnancy care. Safer childbirth. Healthier newborns and stronger communities.

01. PROTECT

Antenatal advice and early risk detection

02. CARE

Skilled birth and timely referrals

03. SUPPORT

Newborn checks and family education

WHY MATERNAL HEALTH MATTERS

The need is urgent—and solvable

A safe pregnancy should never depend on income, distance, age or whether a woman can reach a trained professional.

A preventable health emergency

In 2023, approximately 260,000 women died during or following pregnancy and childbirth worldwide. Most of these deaths were preventable. Every missed check-up or delayed referral can increase avoidable risks.

  • Distance and cost. Travel fares, transport shortages and lost wages can prevent timely clinic visits.
  • Fragile services. Stock-outs, limited diagnostics and too few trained professionals can undermine care.
  • Unequal access. Adolescents, displaced families and women in remote settings may face additional barriers.

Rescue Mission’s proposed response focuses on care that is local, respectful, continuous and coordinated with qualified providers.

260,000

Estimated maternal deaths worldwide in 2023 (WHO)

2.3 million

Newborn deaths in the first month of life in 2022 (UNICEF)

8 contacts

WHO recommended antenatal care contact model

A mother’s health is the foundation of a healthy family. Early support can protect two lives at once.

Help strengthen early screening, pregnancy advice and referral pathways before complications become emergencies.

BEFORE BIRTH

Care that begins early and stays close

From a positive pregnancy test to a confident birth plan, women need clear information and consistent, respectful support.

The antenatal care pathway

  • Book early. Connect women to qualified antenatal services and the recommended schedule of check-ups.
  • Screen and act. Support blood-pressure checks, anaemia screening, risk assessment and referral when needed.
  • Nourish wellbeing. Provide practical guidance on nutrition, iron and folic acid, immunisation and emotional health.
  • Prepare for delivery. Plan transport, danger-sign recognition, family support and access to skilled birth care.

 

Every interaction should promote informed consent, privacy, dignity and women’s own decisions about their care.

WHAT A COMMUNITY-SUPPORTED MATERNAL HEALTH PROGRAMME CAN PROVIDE

HEALTH TALKS

Locally accessible information in relevant languages

CLINIC SUPPORT

Appointments, essential supplies and basic screening

REFERRALS

Clear escalation to health facilities and emergency care

GOOD PRACTICE: WHO recommends a minimum of eight antenatal contacts as a model for a positive pregnancy experience.

Your generosity could help mothers obtain early checks, useful health information and vital follow-up.

SAFER CHILDBIRTH + NEWBORN HEALTH

The first days can change a lifetime

Good maternal healthcare continues through birth, recovery and the baby’s most vulnerable first weeks.

Protecting mother and newborn

  • Skilled attendance. Help women access qualified midwives, safe delivery settings and emergency referral networks.
  • The first 24 hours. Prioritise monitoring, warmth, infection prevention and timely response to danger signs.
  • Postnatal contacts. WHO recommends at least four postnatal contacts, including care during the first 24 hours.
  • A healthy start. Promote breastfeeding support, growth checks, routine immunisations and infant nutrition advice.

 

Follow-up must also address maternal recovery, emotional wellbeing and a safe transition from facility to home.

THE CONTINUUM OF CARE

BEFORE BIRTH

Checks, counselling and preparation

AT DELIVERY

Skilled care and emergency response

AFTER BIRTH

Newborn checks and supportive follow-up

A baby’s first month is a particularly vulnerable period; effective newborn care saves lives.

Back trusted local maternity services and help families access the care they need at the right time.

COMMUNITY OUTREACH

Reaching families beyond clinic walls

Mobile outreach, trusted local voices and safe referrals can help bridge the distance between underserved communities and essential healthcare.

Care must be accessible—not just available

  • Community health workers. Enable trained workers to provide education, reminders, basic checks and referral guidance within approved roles.
  • Outreach clinics. Support scheduled sessions in hard-to-reach areas, delivered with licensed health partners.
  • Referral connections. Help families understand when and where urgent professional assessment is required.
  • Practical barriers. Work with communities to identify obstacles such as transport, stigma and cost.

Sustainable services are locally led and integrated into existing public health pathways—not parallel systems.

A SIMPLE, COMMUNITY-LED SERVICE MODEL

LISTEN

Map real needs with women and local leaders

CONNECT

Coordinate with health centres and trusted partners

FOLLOW UP

Check attendance, referrals and outcomes

Every well-designed outreach contact can be a gateway to prevention, reassurance and safer care.

Volunteer specialist skills, sponsor outreach supplies or partner in a community education initiative.

STORIES OF POSSIBILITY

Two journeys that explain why support matters

These composite illustrations show how coordinated maternal healthcare can change a family’s experience. They are not documented Rescue Mission beneficiary cases.

CASE STUDY 01 | Amina’s safer birth plan

Amina lives far from the nearest maternity clinic. Late in pregnancy she worries about the cost of travel and does not know which symptoms require urgent attention. A community health worker helps her arrange a clinic appointment and develop a birth and transport plan.

The difference: timely information, qualified assessment and a clear referral route give Amina greater confidence and a safer path to birth.

CASE STUDY 02 | Mariama and a newborn’s first week

After delivery, Mariama is unsure whether her baby is feeding well. A planned postnatal contact allows a trained professional to assess the baby, offer practical feeding support and explain warning signs. A follow-up visit checks on both mother and child and connects them to additional care if needed.

EARLIER CONTACT

Questions and worries are discussed before they escalate

TIMELY REFERRAL

Concerns reach appropriate clinical services

ONGOING SUPPORT

Mother and newborn are not left without follow-up

HELP WRITE BETTER STORIES

Give towards practical, coordinated care that can improve the pregnancy and postnatal experience.

TAKE MEANINGFUL ACTION

Every contribution can support safer beginnings

Funding, volunteering and partnerships can strengthen essential maternal services when guided by local needs and transparent delivery.

Where a donation could make a difference

  • Equipment and supplies. Blood-pressure monitors, weighing scales, hygiene materials and approved consumables.
  • Trained people. Midwife development, community educator training and clinically supervised outreach.
  • Access to care. Transport and referral coordination, appointment reminders and local health sessions.
  • Family education. Trusted messages about nutrition, maternal warning signs and newborn wellbeing.

Use funds against assessed needs, approved programme budgets and transparent reporting—rather than unsupported impact claims.

FOUR WAYS TO STAND WITH MOTHERS AND BABIES

DONATE

Support practical care and essential resources

VOLUNTEER

Contribute appropriate professional or community skills

PARTNER

Collaborate as a clinic, business, school or group

SHARE

Raise awareness and invite others to participate

Proposed assurance: publish programme scope, safeguarding standards, partner arrangements, spending summaries and evidence of outcomes.

Join the effort to make reliable, respectful maternity care easier to access.

A SHARED COMMITMENT

Together for healthier mothers and brighter futures

No mother should feel alone when care is most urgently needed. A healthier beginning strengthens families and communities for years to come.

Choose how you will make a difference

  • DONATE NOW. Fund essential maternal and newborn care priorities identified with local partners.
  • GET INVOLVED. Offer skills, time, fundraising support or practical resources.
  • BECOME A PARTNER. Bring health organisations, community groups and supporters together.
  • SPREAD THE WORD. Share reliable pregnancy and newborn health information and advocate for equitable services.

 

A safe pregnancy. A respected mother. A healthier child. A stronger future.

YOUR NEXT STEP

DONATE NOW →

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CONTACT THE TEAM →

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